NM3223 Digital Photography and Imaging Blog: Final Assignment

The theme that we have to employ for this assignment is Look into the Ordinary.

Personally, this assignment represents two of the biggest challenge to me.

One being that once i saw the theme and style(conceptual photography) MILLIONS of ideas ran through my head all at once. We have 2-3 weeks to do this but i simply just couldnt stop idea hoping. When i seemingly decided upon an idea, another seemingly better one pops out. So for the 2-3 weeks i am just trapped within this eternal cycle of idea hoping.

The other challenge? Photographing people of course....

Well here is my work, the idea behind it is Succumbing to Temptations (no, not that kind of temptations)

The series is meant to be view in sequence of Apple of Your Eye to Sweet Nothings to Futile Protest to Desire to Own to Succumb to Soul Sold. For Apple of Your Eye, I wanted to show how the prevalence of the advertisements causes us to only have eye for some of the more famous brands. In Sweet Nothings, I wanted to show how all the advertisements are trying to tell us what they want us to think that we want to hear, hence we will think that we want these products simply because what the ads say are like music to the ear. In Futile Protest, I want to show that we have been subconsciously been bombarded by so many of the ads that we have grown to get used to them and see them as the norm and start to live their constructed idealism. In a way, the bombardments of the ads are like putting the finger to one’s lips and bring any protest down. In Desire to Own, once we have been condition to want what the ads are selling, we have developed a need for it. In other words, what I mean is, what we once regard as a want has now upgraded to a need, hence the many hands reaching out for material goods. Once one has reached this stage, one will have completely succumbed to the messages and ads bombarding one. Finally, one may end up selling the soul to pursue all those material objects that the ads are selling and all that left is an empty shell like in Soul Sold.

Apple of Your Eye
I whited out the eye and place a few brand logos(i wont get sued rite?) on the eye, trying to symbolize that all the person can see are those products signified by the logos which are portrayed as so very desirable in their ads.

Sweet Nothings
Besides our eye, our ear are constantly being bombarded by messages to. By weaving together words into a slogan(can you identify all the slogans?) that has impact far beyond the sum of their parts, advertisers hope to entice consumer enough to be willing to part with their money for their products.